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| An informational guide to selecting high-quality cellular phones, plans, and accessories. | |||||||||||||
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Cellular Phones Information Cellular Phone Articles
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| There are millions of cell phones in use today, so the accessory aftermarket for cell phones is understandably huge. There seems to be every conceivable product for the cell phone available today. And, you can get cellular phone accessories almost anywhere, even the grocery store. | |
| The market for
mobile phone accessories will generate over $32 billion in
revenues in 2007, more than the $28 billion expected from the
Smartphone market. Around 77% of these revenues will come from
the sales of "after-market" mobile phone accessories and the
remaining from "in-box" accessories shipments.
According to ABI
Research industry analyst Shailendra Pandey, "The number of
mobile phone accessory products is expanding with new products
driven by technology as well as by customer fashion and
personalization needs appearing in the market. |
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| Handset vendors
and mobile operators are showing greater interest as accessories
provide high margins and also opportunities to promote their
brand and expand their product offerings. The growing interest
among mobile operators is also driven by the realization that
mobile phone accessories can lead to higher ARPUs." Handset vendors now recognize that to increase sales of their high-end mobile phones and smartphones, they need to provide accessories that allow users to fully enjoy and benefit from the features provided in those handsets. Nokia is addressing the handset accessory market with a distinctive approach of "Mobile Enhancement" products while Motorola is placing special emphasis on the growing "Personalization" and "Self-Expression" trends. ABI Research expects the market for mobile phone accessories to grow steadily in the next five years and generate over $80 billion in revenues in 2012. The continuing innovation and further advancements in technology coupled with the increasing desire of customers to personalize their handsets, bodes well for the future of the market. The firm's recent study, "Mobile Phone Accessories" examines the market landscape and future potential for mobile phone accessory products. It discusses the various types of mobile phone accessories, their features and pricing, key suppliers, market outlook, vendor market share analysis for key accessories, as well as in-depth analysis for both in-box and after-market mobile phone accessories. Accessories maker Parrot figures that while only one in six cell-phone sales now results in an accessory purchase; by 2011 the number of sales will rise to one in three. "That means that it's going to be a tug of war for accessories," says Edward Valdez, U.S. president of Parrot (company). Best Buy late last year launched five specialty stores in New York focused exclusively on selling phones and related accessories. "Once people get used to the idea of the phones not being just for calling, they'll buy other things," says John Zittrauer, sales lead at Best Buy Mobile in Union Square in Manhattan.
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Cellular Phone Information |
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